Strategic sparring for owners of small B2B companies

You make decisions about projects, budgets and the direction of your company every day – often with more question marks than you like.

This 60-day business sparring (a strategic 1:1 advisory format) is for owners and managing directors of small B2B companies in Germany who want clear decisions on offer, positioning, business model, customer journey and the role of AI – instead of guessing.

• Incoming enquiries have dropped – and you don’t know if it’s the market or your offer.
• An agency suggests a website relaunch or a new campaign – and you’re not sure if that’s really the point.
• Your offer has grown over the years – but it feels messy and hard to explain.
• Everyone talks about AI – you want to know what really matters for your business.
• You need someone who thinks with you – not someone who just wants to sell you the next tool or campaign.

Over 60 days, we work on the parts of your business that actually drive results – always tailored to where you stand today. Not more input, but fewer, better decisions you can actually implement.

• Offer and pricing – what you sell, to whom, and on what terms
• Positioning – who you really want to work with and what you stand for in the market
• Business model and numbers – what makes your company robust instead of fragile
• Customer journey and go-to-market – how the right clients find and choose you
• Website, marketing and sales – what to do now, what to stop and what to test
• AI and tools – where technology really helps and where it only creates noise

industries – from medical practices to consulting firms

• Clarity – whether your current offer and positioning still fit the market, and how to adjust them if needed
• A simple plan – a realistic customer journey and concrete next steps instead of a long wish list
• Better decisions – on website, agencies, AI and tools, based on structure instead of pressure
• More headspace – less second-guessing, more focus on the work you actually want to do

I’m Susanne Rohr, a strategic sparring partner for owners of small B2B companies in Germany. Over the past 25+ years I’ve worked in strategy and marketing and accompanied more than 80 companies across 35+ industries – from solo businesses to established mid-sized firms.

I’m not an agency and not a classic coach. I help you see your business clearly, make better decisions and avoid expensive detours – including around AI.